Across the UK, we generally drink more alcohol in the warmer summer months, according to Opinium Research carried out through a March 2012 online survey of 2,024 people aged 18 and above.
The Opinium research findings suggest that just over half (56%) of us would admit that we drink once a week or more, however, when the sunshine comes out, it seems our drinking habits change, with nearly three in ten of us (27%) confessing that we drink more during the warmer months.
The top five reasons given by respondents in the survey as to why people claim to drink more in the warmer months are:
Opinium Research also predicted from survey responses that only 6 per cent of us drink alcohol to get drunk and there is a wide range of reasons why alcohol is enjoyed in the UK. A quarter of us, 26%, drink to compliment food, a fifth (21%) drink to relieve tension and just over a third (36%) simply like the taste.
However, the problem this summer might be a significant lack of sunshine. If we don’t get a reasonable UK summer sunshine allowance, might we soon drink more alcohol simply because the weather is getting us down?