A wet and dry summer

A wet and dry summer

Across the UK, we generally drink more alcohol in the warmer summer months, according to Opinium Research carried out through a March 2012 online survey of 2,024 people aged 18 and above.

The Opinium research findings suggest that just over half (56%) of us would admit that we drink once a week or more, however, when the sunshine comes out, it seems our drinking habits change, with nearly three in ten of us (27%) confessing that we drink more during the warmer months.

The top five reasons given by respondents in the survey as to why people claim to drink more in the warmer months are:

  • The evenings are lighter (54%)
  • We want to make the most of the weather (46%)
  • There are more events in the summer, such as weddings and festivals and 40 per cent of UK adults tend to drink at special occasions, such as weddings
  • We enjoy drinking in the warmer weather (46%)
  • Getting together with friends or family is more likely to be suggested in the warmer weather (43%)
  • Opinium’s research team has calculated that warmer weather sees the country consume an extra 333 million pints of beer and 67 million more litres of wine, which equates to us spending an additional £512 million on beer and an extra £849 million on wine when the sun comes out.

Opinium Research also predicted from survey responses that only 6 per cent of us drink alcohol to get drunk and there is a wide range of reasons why alcohol is enjoyed in the UK. A quarter of us, 26%, drink to compliment food, a fifth (21%) drink to relieve tension and just over a third (36%) simply like the taste.

However, the problem this summer might be a significant lack of sunshine. If we don’t get a reasonable UK summer sunshine allowance, might we soon drink more alcohol simply because the weather is getting us down?